Customize email templates
The layout is your head start. The colors, the words, the whole feeling? That’s yours. Turn any template into an email that looks and sounds like your brand, without writing a line of code.
Save 3 designs. Export for free. No credit card required.
Original · DaybreakCustomized · Moss & SpoonOne template. A completely different brand.
Six ideas. Six fresh identities.
Every before and after below was made in Lettershape. Look past the sample brand and imagine what the layout could do for yours.
Original · Casa SolCustomized · Maré House01Hospitality / Seasonal offer
Casa Sol’s coastal offer becomes a boutique hotel escape. Deep teal, elegant type, and an AI-generated ocean view set the mood before the reader reaches the room offer.
From Casa Sol to Maré HouseSee the original template
Original · OffscriptCustomized · CRUX02Fitness / Event invitation
An invitation layout finds a completely different audience. Electric lime, bold copy, and a generated climbing image turn Offscript into a high-energy beginners night.
From Offscript to CRUXSee the original template
Original · Form & FieldCustomized · SONDER03Retail / Product launch
A colorful homeware announcement becomes a considered audio launch. Dark backgrounds, a new product image, and a three-column feature section give SONDER its own voice.
From Form & Field to SONDERSee the original template
Original · Common GroundCustomized · Second Chance04Nonprofit / Fundraising
Common Ground’s community update becomes an animal-rescue appeal. A soft portrait, sunny yellow, and a clear donation amount give the story a more personal focus.
From Common Ground to Second ChanceSee the original template
Original · Analytics ReportCustomized · Northline05B2B / Customer report
A compact analytics template grows into a branded logistics dispatch. Replace the sample metrics, add a lane-performance graphic, and make room for what happens next.
From Analytics Report to NorthlineSee the original template
Original · DaybreakCustomized · Moss & Spoon06Subscriptions / Welcome email
Daybreak’s welcome sequence becomes a meal-kit introduction. A fresh image, lavender-and-green styling, and three simple next steps make a new subscription feel inviting.
From Daybreak to Moss & SpoonSee the original template
Real editor screenshots. Fictional brands and campaign details. AI-generated imagery in five of the six examples.
Less setup. More making.
An email template creator should help you get your idea out quickly. Start with the structure, then change only what you need.
Find your starting point
A bold announcement? A friendly welcome? A short update? Pick a layout you like. A coffee email can become a meal-kit welcome; a workshop can become a climbing night.
Find your templateMake it feel like you
Set fonts and colors in Global Styles. Add your logo, replace the copy, and swap the images. Move sections, add columns, or give your main button more room to stand out.
Meet the visual editorSave, export, repeat
Check desktop and mobile, save, then export to your sending tool. For your next campaign, duplicate the design and update the content. Your brand styling is already in place.
Explore export optionsYour creative assistants
You have the idea. Let AI help you find a way to say it and a picture to go with it, right inside the email editor.
Ask for a punchier headline, a warmer welcome, or a clearer button label. Choose a tone, review the draft, and give it your finishing touch.
Describe the scene, subject, and mood. Generate an image, add it to your email, and reuse it from your gallery. Mix generated visuals with your own photography.
Room to try another direction
AI assistants are included on Creator and Pro. Start with the free editor and add AI when you’re ready.
150text drafts / month*
50images / month*
300text drafts / month*
100images / month*
*Up to these totals. A separate monthly AI cost cap can stop generation earlier. Allowances renew with confirmed monthly payment.
Compare plans & AI allowancesYour design. Your sending tool.
Use Lettershape as your email marketing template builder, then download or copy the finished design. Your usual service handles the sending.
Design visually and let the HTML email maker handle the code. Download the file or copy the source, with every export option included on Free.
See HTML export optionsGive everyday messages your brand’s look. Copy a formatted email, or download an EML file and open it in Thunderbird with Edit as New.
Use it with ThunderbirdCustomize your campaign, download the HTML, and import it into a Mailchimp plan that supports custom templates. Add your sending details and test before sending.
See the Mailchimp workflowYes. Lettershape’s free email template builder includes all 55+ templates, visual editing, your own text and images, desktop and mobile previews, and every export format. Save and reuse up to 3 designs with no time limit or credit card. AI tools are available on Creator and Pro.
Change the brand name, logo, fonts, colors, text, images, buttons, links, and footer. Add, remove, duplicate, or rearrange sections, including columns. Choose a template for its structure, even if the example is for a completely different industry. You can make these changes with visual controls, without writing HTML.
The layout is already there, so you can go straight to adding your branding and content. For a simple campaign, start with your colors, headline, image, and button. More detailed redesigns can include new sections and layouts. Save the finished design and duplicate it next time to keep your styling and move even faster.
Lettershape combines editable templates with AI writing and image assistants on paid plans. Pick a layout, ask AI for copy or an image for a section, then edit and arrange the result. You control the final design; whole-email generation from a single prompt is not currently available.
Yes. Download HTML for a Mailchimp plan that supports custom HTML imports, or use formatted copy or an EML message file for Thunderbird. Transfers are manual. Mailchimp imports do not become native drag-and-drop blocks. Finish your sending-service settings and send a test email before using the design with your audience.
Yes. Each pair shows an original Lettershape template and a customized design saved in the editor. The brands and campaign details are fictional demonstration content. The hotel, climbing, speaker, rescue, and food examples use AI-generated imagery; the logistics example uses customized metrics and a performance graphic.
Your next email starts here
Make your first design with our free email template builder. All 55+ templates, your own content, and every export option are ready when you are.
3 saved designs. No time limit. No credit card.
