Design emailswithout code.

Build a branded newsletter or promotion once, then reuse the layout. Download or copy each email and send it through your existing email tool.

Create a free account Browse email templates

Save 3 designs free
Every export format
No credit card required

Draft

SubjectWhere winter slows down

Desktop · 600 px

AURELLE

Alpine spa & retreat · Engadin

The winter season · Opens 12 December

Where winterslows down.

Steam rising off the pool at dusk. Pine smoke and fresh snow. A room with nothing to do but look at the mountains.

The Stillness Ritual · 3 nights

Three nights. Two treatments. One very long exhale.

FromCHF 1,890per person, half board

Stay betweenDec — MarSunday to Thursday arrivals

Reserve your retreat

Limited to twelve suites each night

AURELLE

[Your business mailing address]
Manage preferences · Unsubscribe

Example design · fictional brand

Copied with formatting.Try it free

It’s interactive. Click the heading, pick a color, or switch to mobile.

Download or copy your email.
Send through your existing email tool.

Mailchimp
Gmail
Outlook
Apple Mail
Brevo
Klaviyo
Thunderbird
Mailchimp
Gmail
Outlook
Apple Mail
Brevo
Klaviyo
Thunderbird

Made in Lettershape

Your emails can look this good.

A spa, a distillery, a watchmaker. Three emails built in the Lettershape editor from the same blocks you get on the Free plan.

Aurelle email designed in Lettershape: Where winter slows down. — Hospitality · Seasonal offer Fictional brand

Glenvarra email designed in Lettershape: Cask 1998 is ready to speak. — Events · Private invitation Fictional brand

Vautrin email designed in Lettershape: The night sky, held still. — Retail · Product launch Fictional brand

55+ templates included on Free

Choose a template and add your own content.

Browse email templates

Start with a template, free

Inside the editor

Keep your layout for the next newsletter.

Save your fonts, colors, and layout, then replace the content for your next email. Duplicate a design when you want to keep the previous version.

Visual email builder

Change the layout without code.

Add text, images, buttons, and columns. Set your fonts and colors once, then adjust individual sections as needed.

Explore the editor

Desktop and mobile previews

Check the small-screen version.

Switch between desktop and mobile as you design. See how your headings wrap and your columns stack.

Explore responsive design

AI tools Creator & Pro

Get help with copy and images.

Describe what you need, choose a tone, and review AI text or images inside the editor. Available on Creator and Pro.

Explore AI tools

Reuse your designs

Design it once. Send it every week.

Reopen a saved email and replace its stories, or duplicate it to keep the previous version. Your fonts, colors, and layout are already in place.

How saved designs work

Template transformations

Same template. A different business.

Change the colors, fonts, images, and copy, and a template becomes yours. Drag the slider to compare.

See all template transformations

Customized Maré House hotel email with deep teal sections, serif headings, an Atlantic coast image, and a three-night stay offer.

Original Casa Sol seasonal email template with a cream layout, coastal photograph, and terracotta booking button.

OriginalCustomized

Download or copy your email

Send through the email tool you already use.

Keep your subscribers and sending account where they are. Import an HTML file into a marketing service such as Mailchimp for subscriber campaigns. For individual messages, paste a formatted email into a mail app such as Thunderbird.

The export menu explains how to copy or import your design into each tool. Some services require a paid plan to import HTML.

Check options for your email tool

Export email

Included on every plan

MailchimpBrevoKlaviyoGmailOutlookApple MailThunderbird

1Save your design and open Export email.
2Download the HTML file or copy the code.
3Import it into your email marketing service.

Your sending service handles delivery and subscribers.

The Free plan

Save and reuse 3 email designs for free.

Use all the templates, editing tools, and export formats with your own text and images. Free has no time limit. Paid plans add more saved designs and AI tools.

Free

Start here

$0forever

Create and reuse up to 3 email designs.

Save and reuse 3 email designs
All 55+ templates
Visual editor and Global Styles
Desktop and mobile previews
Every download and copy option
No time limit, no credit card

Create a free account

Creator

$10USD / month

Keep up to 50 designs and add AI tools.

50 saved designs
Up to 150 AI text drafts / month
Up to 50 AI images / month
Gallery of your 100 most recent AI images

Pro

$20USD / month

Keep up to 200 designs with higher AI limits.

200 saved designs
Up to 300 AI text drafts / month
Up to 100 AI images / month
Gallery of your 200 most recent AI images

Every plan includes the editor, all templates, and every export format. Prices in USD.

Compare plans in detail

Practical email design guides

Check your layout, links, and images before sending.

All design guides

Design3 min read

How to make your email readable on a phone

Choose a layout, size your text and buttons, and check how columns stack on a phone. Learn what to preview and what to test in a received email.

Thunderbird3 min read

How to use an email template in Thunderbird

Copy a Lettershape email into Thunderbird or open a downloaded message file. Check formatting, add your subject, and send a test before reusing it.

Before sending2 min read

What to check before you send an email

Check sample text, dates, links, images, and phone layouts before sending a campaign. Use this checklist on the email received in your test inbox.

Questions

Good to know before you start.

Something else? Email support@lettershape.com.

What is Lettershape?

Lettershape is an email design tool for businesses, marketers, and people creating emails for clients. Arrange the layout without code, add your content, and download or copy the email to send through your existing email tool.

What can I do for free?

Create and reuse up to 3 email designs, choose from all 55+ templates, and use every download and copy option. Create an account and verify your email address to start. Free has no time limit and needs no credit card.

Does Lettershape send my campaigns?

No. Download or copy the design and send it through your email marketing service, which handles subscribers, scheduling, unsubscribe requests, and campaign results. You can also paste individual messages into a mail app.

Can I use AI to create my email?

Creator and Pro can draft text and generate images inside the editor. You choose what to keep and arrange the layout yourself. AI does not currently create a whole email from one prompt.

Can I use templates for business and client work?

Yes. Use the templates for your own business or client projects. Replace the example branding, content, links, and footer details with the information for that business.

Can I keep using my usual email service?

Yes, if it accepts imported HTML or pasted formatted emails. The export menu includes instructions for Mailchimp, Brevo, Klaviyo, Gmail, Outlook, Apple Mail, and Thunderbird. Transfers are manual, and some sending services require a paid plan for HTML imports.