Email builder features

Your next great email starts here.

An idea, a template, a few thoughtful changes. Bring them together in a visual editor built for making emails your own, then doing it all again next time.

Start for free Explore the features

3 saved designs. Free exports. No credit card.

Lettershape email editor showing a Casa Sol coastal getaway email, with content blocks on the left and text styling controls on the right. — Real editor. Example email with fictional content.

Visual editing · Included on Free

A starting point. Not a set of rules.

Choose from 55+ email templates or start with a blank page. Keep the parts you love, change the rest, and build a layout around what you want to say.

Set your fonts, colors, and overall layout in Global Styles.
Add, move, and duplicate sections with 11 content block types.
Save a design, then duplicate it for your next campaign.

Text
Image
Button
Columns
Card
Header
Divider
Spacer
Social
HTML Code
Footer

Explore the visual editor

Customized Moss and Spoon meal-kit welcome email with lavender backgrounds, green typography, a lemon orzo image, and delivery setup steps.

Original Daybreak coffee welcome email with espresso photography, warm brown styling, and three onboarding steps.

Original · DaybreakCustomized · Moss & Spoon

Same starting point. A whole new personality.See the transformations

Mobile preview · Included on Free

Good on a big screen. Clear on a small one.

Switch between desktop and phone views as you design. Catch a long headline, check a button, and see how your columns stack before you export.

Preview size

Desktop · 600 px wide

Layout illustration. Check a received test email too, since inboxes can display designs differently.

Explore responsive email design

AI assistants · Creator & Pro

A little help finding the words. And the image.

Keep your creative momentum. Draft copy or generate an image for the section you’re editing, then choose what to keep and make the result your own.

Creator & Pro

Try a writing prompt

“Write a warm welcome for a new subscriber. Keep it short, friendly, and a little playful.”

Try an image prompt

“A sunlit coastal terrace, soft linen, and a quiet sea view. Warm, natural photography.”

AI works on individual text and image sections. You choose the layout and give the final design your finishing touch.

Meet your AI creative assistants

Every export included on Free

Your design. Ready for its next stop.

Make the email in Lettershape, then take it to the tool you already use. Download a file or copy your design, with step-by-step instructions in the export menu.

Your sending service handles subscribers, delivery, and campaign results. Some services require a paid plan to import custom HTML.

Explore all email export options

HTML file or sourceFor tools such as Mailchimp, Brevo, and Klaviyo.Copy with formattingFor Gmail, Outlook, Apple Mail, and Thunderbird.A message file (EML)Open in Thunderbird and choose Edit as New.

Save, download, and reuse your designs on every plan.

Start with the full design toolkit

Everything here starts with Free. Add AI when you’re ready.

All templates, visual editing, mobile previews, and every export format are included with your 3 free saved designs. Creator and Pro add more saved designs and AI writing and images.

Find the right plan

Start with the Free plan

Make something you’ll be glad to send.

Choose a template, add your brand, and make something you’ll be glad to send. Create an account and verify your email to get started.

Create a free account Log in

Save up to 3 designs. No credit card required.