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Product update email templates

Show customers your new products and features.

Browse email templates for product launches, software updates, and new collections. Add product details and a link to shop or try the new feature.

Customize one free 8 templates · Included on every plan

  • Replace the sample brand, copy, and images.
  • Set your button destination and footer links.
  • Check the desktop and phone views, then save your design.

Screenshot of the editable template with sample content. All templates are included on Free.More in this category

Screenshots of editable Lettershape templates with sample content. Open a preview to explore the full email. Sign in to customize the design and replace the sample details.

Designing product updates emails

Explain what customers can do with the update.

Name the change and give an example of how it helps. A new calendar view might let customers see every deadline in one place. A furniture launch might introduce a table that fits smaller kitchens. Use a product image and link directly to the details.

Tips for this type of email

  1. 1Put the customer benefit before the internal feature name.
  2. 2Use real product images and verified release details.
  3. 3Make a “Shop the collection” button open the collection page.
Read the design guide · 2 minWhat to check before you send an email

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