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Welcome email templates

Help new subscribers and customers get started.

Customize a welcome email for a new subscriber, member, or account holder. Explain what they signed up for and link to their first step.

Customize one free 8 templates · Included on every plan

  • Replace the sample brand, copy, and images.
  • Set your button destination and footer links.
  • Check the desktop and phone views, then save your design.

Screenshot of the editable template with sample content. All templates are included on Free.More in this category

Screenshots of editable Lettershape templates with sample content. Open a preview to explore the full email. Sign in to customize the design and replace the sample details.

Designing welcome emails

Tell the reader what to do after signing up.

Thank them for joining and explain what happens next. A coffee subscriber might choose a delivery date; a new software customer might create their first project. Keep that action easy to find, with a contact link for anyone who needs help.

Tips for this type of email

  1. 1Explain why the recipient is receiving this email.
  2. 2Choose one first action instead of showing every feature.
  3. 3Set expectations for what comes next and how to get help.
Read the design guide · 3 minHow to write and design a welcome email

More email templates

Start with the Free plan

Make your welcome email in minutes.

Create an account, verify your email address, and choose a template to edit.

Save up to 3 designs. No credit card required.